Nazara partnered with SYNAPSY to run mobile games club for Airtel

India/ Germany – September 15, 2009: Nazara Technologies, India’s leading mobile entertainment provider has partnered with SYNAPSY to launch mobile games flatrate GamesClub on Airtel, India’s largest carrier with about 100 million subscribers.

Nazara has partnered with SYNAPSY to equip hundreds of original mobile games of the world’s leading content developers and publishers with the ability to offer enhanced in-game licensing and payment options.

GamesClub users will benefit from probably one of the most innovative services in the mobile games sector – instead of offering a one-price-fits all service where users have to pay for single contents.

Nitish Mittersain, CEO of Nazara said: „India is one of the interesting and biggest markets for mobile gaming content already with extraordinary growth rates. We believe that we will be able now to give even more impulses to the market and can reach new user groups by offering much more flexible purchase options and especially the innovative mobile games flatrate GamesClub that is unique in the Indian market and which provides a huge competitive advantage.

Waldemar Mehlmann-Selin, Managing Partner of SYNAPSY said: „We are more than excited to reach India’s 300 million user base with great mobile games that have been and will be enhanced using our JarJacket Wrapper Engine and are confident that, together with our Partner Nazara, India’s consumers will love the new service.“


About Nazara
Nazara is a leading mobile entertainment company focused on the 100 million+ mobile subscriber base in India. Nazara develop a range of branded and original mobile content that is highly relevant to the culturally diverse consumer base in the country.

Nazara combines technology with a compelling experience to create innovate applications in the mobile environment. Nazara also provides complete solutions for the development, deployment, targeting and tracking of promotional campaigns on emerging mobile platforms. Nazara's wireless solutions integrate content of media companies, marketing messages and the consumer reach of wireless carriers.

 

About SYNAPSY

Founded in 2001, the German company SYNAPSY is a leading provider of end to end solutions for building up and operating highly flexible carrier grade mobile content management & delivery solutions.

One of SYNAPSY’s main goals always was and still is to automate processes as much as possible whilst offering extensive but streamlined services, solutions and easy to use interfaces for all parties in the value chain – as a result partners can expect highly automated content ingestion processes, extensive administration, monitoring and reporting interfaces or stunning storefronts in Web, WAP and On-Device (ODP).

Having long-term server-side development & processing experience for Mobile Operators like 3, Orange or Vodafone as well as cutting-edge client-side application developments like the JavaME Wrapper Engine JarJacket developed in-house, SYNAPSY can ensure to provide fully managed services that incorporate stable & performant server-side solutions with innovative client side applications available for a wide variety of mobile devices.

Almost all international well-known mobile game developers and providers are familiar with SYNAPSY’s submission interfaces – this makes SYNAPSY to an ideal partner for launching new services with a short time-to-market target.

---