3Apps for Android powered by SYNAPSY launches in Austria, Denmark and Sweden

New Application Store client enables operator 3 to select the best from more than 100,000 Android Market apps and seamlessly complement own premium applications and games via one single discovery channel

Austria, Denmark, Sweden, November 24, 2010: After the success of 3's Application Store 3Apps for JavaME, Symbian, Brew and Bada devices the innovative Mobile Network Operator has just launched 3Apps for Android in Austria, Denmark and Sweden.

With 3Apps for Android users can discover and download premium applications and games aggregated and hosted by SYNAPSY via direct operator billing as well as apps from the Android Market via the new On-device portal client fully customized in the look & feel of of 3.

"The Android Market is doubtless one of the biggest successes of the mobile VAS arena in the last time and consumers love the idea to find an app for almost everything there." said André Freier, Management Partner of SYNAPSY and adds:

"But flooding customers with hundreds of thousands of apps and even malware lacking a protective filter cannot be the perfect fit for an operator that wants to take care for quality and safety."

Utilizing SYNAPSY's solution this situation changes now: It's the first time that MNO's like 3 are gaining full control by getting access to all meta data of currently more than 100,000 Android Market apps available in and for their own channel and can easily decide which apps to list in 3Apps for Android with only few button clicks in order to complement their own premium applications & games.

Fabian Seydewitz, 3 Austria's Head of Product & Services: The SYNAPSY application store provides our customers with the best branded games and apps as well as the most popular and useful applications from the Android Market. It helps us to ensure quality and safety of the recommended apps.

"3Apps for Android is another step in our strategy to be best with smartphones. Now we offer our customers a selection of applications (in addition to our own) on Android Market that we like and believe our customers also will like, as well as making it easier for them to find some of the great applications that are available on Android Market" says Björn Hylta, Product Manager 3Sweden.

3Apps for Android is available for any Android mobile phone or tablet, is pre-installed on Android OS versions of e.g. SonyEricsson Xperia X8, X10i, X10-mini and X10-mini-pro in Austria already or can be downloaded for free from the operator's mobile pages and the Android Market with any current and coming Android device.

About SYNAPSY Mobile Networks

Founded in 2001, the German company SYNAPSY is a leading provider of end to end solutions for building up and operating highly flexible carrier grade mobile content management & delivery solutions.

One of SYNAPSY's main goals always was and still is to automate processes as much as possible whilst offering extensive but streamlined services, solutions and easy to use interfaces for all parties in the value chain - as a result partners can expect highly automated content ingestion processes, extensive administration, monitoring and reporting interfaces or stunning storefronts in Web, WAP and On-Device (ODP).

Having long-term server-side development & processing experience for international Mobile Operators like 3, Airtel, Celcom, Dialog, Orange, Qtel, Safaricom, Reliance or Vodafone as well as cutting-edge client-side application developments like the Android & Java Wrapper Engine JarJacket developed in-house, SYNAPSY can ensure to provide fully managed services that incorporate stable & performant server-side solutions with innovative client side applications available for a wide variety of mobile devices.

Almost all international well-known mobile game developers and providers are familiar with SYNAPSY's submission interfaces - this makes SYNAPSY to an ideal partner for launching new services with a short time-to-market target. For more information, please go to www.synapsy.com