SYNAPSY realizes Orange download

SYNAPSY Romania SRL, SYNAPSY Mobile Networks' Romanian daughter company, has been selected to build up & run the new Web portal for mobile content Orange download.

Backed by SYNAPSY's Mobile Content Management & Delivery Solution and already aggregated high quality mobile content like mobile games (Java ME, Symbian & Windows Mobile), the latest ringtone & image content, users of Romania's largest Mobile Network Operator are able to find a huge and daily updated portfolio of the hottest personalization services centralized onto one single platform.

The new bi-lingual (English & Romanian) portal is equipped with search functionality, previews & descriptions of all contents.

Users can select their own mobile handset and the system shows only the content that is available for their phone. Also the ordering process is very easy & convenient - customers just need to paste their MSISDN (mobile phone number) and will get a direct link to the selected content in Orange World, the mobile portal of Orange (also backed by SYNAPSY's mCMS), and are able to download the selected product directly to their mobile phones - doing this users don't need to send an SMS anymore and will only be charged as soon as they are downloading their content in Orange World.

As world-wide known content developers & providers are delivering new content in a daily mode, Orange download will grow from day to day and it's likely that Orange's customers will find what they are looking for what is one of the basements for a successful service backed by SYNAPSY.

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